Strategic Plan 2024-28
VRFish is the Peak Body representing recreational fishers in Victoria with a commitment to provide better recreational fishing experiences for all Victorians.
To do this, we provide opportunities for all Victorian recreational fishers to contribute their views and opinions through surveys, face to face engagement, email, phone, social media and working groups. Their broad and diverse input helps to shape our strategy and advocacy priorities that benefit all recreational fishers.
Some of this work is done through, and together with our members. Our membership comprises of individuals, recreational fishing associations, fishing clubs and affiliated organisations that share the love of recreational fishing and are united in a collective pursuit to make fishing better for current and future generations.
We also engage with a wide network of collaborative partnerships at a state and national level with individuals, organisations and community members who share our values and objectives for recreational fishing.
Our Vision
To make fishing better, for everyone!
Our Mission
VRFish works to make fishing better through leadership in advocacy, policy development and fisher participation.
We work towards making fishing better by:
- Protecting our fishing future
- Enhancing our fishing experiences
- Leading and innovating
Our Values
Respect for People: we value our people and their diversity, knowledge and experiences
Innovative: we are willing to try new things in our pursuit of excellence
Integrity: we are accountable, honest, ethical and genuine; we celebrate the good things we do and learn from our setbacks.
Evidence-based: we critically consider all the available evidence and data in developing our policy
Passion: our love of fishing drives us to be persistent and tenacious in our vision to make fishing better
Our Guiding Principles
- Maintaining recreational fisher’s social license to operate
- Represent more recreational fishers
- Meeting the growing needs and aspirations of recreational fishers
- Involve and reflect the diversity of fishers
- Increase the incidence of Government’s decision and policy making being informed by expertise-based and broad public opinion
- Improve the quality of information available for recreational fishers
Our Advocacy Priorities:
Here are the advocacy priorities VRFish is working on to make fishing better, for everyone:
Access: Advocating for better access, fixing our boat ramps and defending your fishing rights to access our waterways.
Habitat: Improving our vital fish habitats through restoration, enhancement and protection.
Water: Keeping our waters healthy, our rivers flowing and defending recreational and environmental water allocations.
Promote: Promoting recreational fishing in Victoria, creating new and vibrant fisheries and supporting the next generation of fishers.
Best Practice: Supporting our fishers to take a lead role in the stewardship of our fish and waterways, fish responsibly and safely and promote fish for the future.
Support: Supporting our members to grow and empowering recreational fishers to advocate effectively on issues important to recreational fishing.
